Mahendra Singh Dhoni and Preity Zinta have been signed up by Emami as its new brand ambassadors. Dhoni and Zinta, the arch rivals on the cricket field, have teamed up to become the brand ambassadors for Emami’s edible oil brand. The celebrity duo has come together to do a TVC for the company’s brand. The ad film is directed by Mr Prahlad Kakkar in Mumbai. A special photo shoot featuring the duo was done by ace-photographer Dabboo Ratnani. The fighting spirit of the cricket field was re-enacted in the ad film, though ultimately it was a happy denouement with both Dhoni and Zinta turning friends.
The 2500 cr Emami Group has a major presence in the personal and healthcare consumer products sector with more than 30 major brands in its portfolio. In a perfect marriage of the two most popular entertainment forms in India viz. cricket and films, Emami has engaged Dhoni and Zinta. They have joined an impressive and dynamic list of Emami’s star powers which include Amitabh Bachchan, Shah Rukh, Sourav Ganguly, Madhuri Dixit, Kareena Kapoor, Govinda, Chiranjeevi, and Mahesh Babu.
|
