NDS, the leading provider of technology solutions for digital pay-TV, has applauded Hathway, the leading digital cable provider in India, on its strategy of funding further digital TV growth via an Initial Public Offering (IPO). Hathway, an acknowledged cable TV innovator in India and a long-time customer of NDS, plans to use the proceeds from the listing on the two leading Indian bourses to: seed more digital set-top boxes; introduce new digital pay-TV services; expand its broadband business; and acquire Last Mile Operators (LMOs).
As Hathway’s technology partner, NDS will play a key role in the next phase of the Indian cable operator’s digital transition strategy. Hathway has a history of firsts in the Indian cable TV market, underpinned by NDS technologies including VideoGuard conditional access, MediaHighway set-top box software, XTV DVR technology and an NDS developed electronic programme guide (EPG).
NDS will help Hathway, post IPO, to develop additional digital pay-TV revenue streams through the development and deployment of advanced interactive solutions, next-generation EPGs and other innovative applications. As well as increasing ARPU, these new customer offerings will help to improve subscriber ‘stickiness’.
“With competition intensifying in the Indian digital pay-TV market, Hathway’s decision to undertake an IPO to fund further growth is a sensible move,” said Alan Dishington, General Manager, NDS India. “We are committed to working closely with Hathway post-IPO to deliver a raft of appealing, affordable and innovative solutions and services to their growing subscriber base.”
“NDS continues to be a key partner for us as we move into the next phase of our planned expansion,” commented K Jayaraman, Managing Director & CEO, Hathway. Not only does NDS offer the most secure encryption for pay-TV, it also enables us to offer India’s first DVR service on a cable platform, and provides a middleware roadmap that will allow us to continue to innovate.”
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