Grey Chennai has bagged the creative of jewellers Vummidi Bangaru, following a multi-agency pitch.
The incumbent agency was Radical Advertising, which will continue to handle the media mandate.Vijay Jacob, vice-president and head, Grey South, said that the win strengthens Grey's position in the south.
The agency will use a 360-degree campaign for the Chennai-based jewellery brand including print, outdoor, electronic and digital media.
Incorporated in 1900, VBJ's product portfolio includes gold, silver, platinum, diamond and traditional kundan jewellery.
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