Discovery Networks Asia-Pacific today announced the launch of TLC, a premiere lifestyle channel, which will replace Discovery Travel & Living from September 01. TLC will adorn a much hipper, trendier and cooler look and the viewers will enjoy a bigger, better, bolder channel with new faces, new genres and new places.
Rahul Johri, senior vice president & general manager, India, Discovery Networks Asia-Pacific said, “TLC marks the beginning of a refreshing journey. It will add a new dimension to lifestyle programming by introducing innovative formats, spunkier hosts and swankier locales; promising ultimate viewing experience.”
He further added, “The launch of TLC reiterates our commitment towards our affiliates and advertisers by providing them with a valued platform to reach to their target audiences.”
TLC will reinvigorate entertainment by offering a diverse range of high quality programmes from Discovery’s vast repertoire of content. Featuring inspiring lifestyle and factual entertainment focused on travel, cuisine, adventure, environment, home improvement and gripping human interest stories, TLC will bring to life that’s anything but ordinary.
The new robust programming line-up on TLC, with over 150 hours of captivating content includes 15 premiere shows, 6 new hosts, 11 new seasons and innovative genres such as extreme adventure, family and makeovers.
Upsizing the overall entertainment quotient, TLC will not only be offering premiere series like Sea Nation, Everyday Exotic, Get Out, Glutton For Punishment, London INK, Ultimate Cake Off but also bring new seasons of popular shows like WORLD café: middle east, Globe Trekker, Bizarre Foods With Andrew Zimmern, Hell’s Kitchen, Vir Sanghvi’s Asian Diary and Living With A Superstar – Shah Rukh Khan. Viewers can also look forward to new lifestyle content including Shimmy And Exxtreme Sommer.
Discovery Networks Asia-Pacific’s current portfolio of six networks in India includes Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and now TLC. Widely distributed, TLC will reach 50 million subscribers in 2010 across Indian subcontinent.
Globally TLC will be available in over 75 countries by early 2011, making it one of the most widely distributed lifestyle channel brands in pay-TV.
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