Pizzas delivered to you just got hotter! Pizza Hut Delivery (PHD), the delivery brand of Pizza Hut, has unveiled its new ad campaign, highlighting its unique concept that symbolizes the brand’s promise of serving hot pizzas!!
You will now be able to check if your favorite PHD pizzas are hot without even opening the box. Look for the Hot Dot on the delivery box, if the Dot reads Hot, your Pizza is Hot, else you get it for Free!! The unique Hot Dot sticker is heat sensitive and reads “HOT” when the pizza in the box is hot. If the dot’s not “Hot” the pizza is free!
Not just the TVC, but even the strategy behind taking it to the target group is unique. The creative ad will first premier on the official Facebook Fan Page on August 18, 2010 for Pizza Hut Delivery (PHD) fans before going on-air across the nation on August 20, 2010.
The TVC depicts a scenario where the protagonist, a teenager orders a Pizza Hut Delivery (PHD) pizza. The doorbell rings and he opens the door to find a smiling PHD delivery boy shuffling the PHD pizza box from one hand to the other. The customer is unable to understand this and is confused. The delivery boy quickly hands over the box to the customer when the customer holds the PHD pizza box in his hands; he discovers the mystery behind the behavior of the delivery boy.
Click on the following link to discover the secret- Discover the secret!
Speaking about the campaign, Dhruv Kaul, Business Head, Pizza Hut Delivery said, “Pizza Hut Delivery stands for hot and tasty pizzas. To back our promise– if the dot is not HOT – we will give you your order for free! We have, keeping in line with our young and digitally-savvy customers, decided to premiere the ad online on our Facebook page before taking it to a wider audience through television. The on-air campaign will launch in end August.”
TVC Details:
Duration: 15 seconds
Language: English
Creative Agency: JWT
Production House: Q.E.D Films
Director: Chinar Gupte
Creative Director: Priti Kapur
TVC goes on air: August 20, 2010
To view the TVC click here: http://125.21.190.99/PHD_Hot_Dot_TVC.zip
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