GoodKnight has announced the launch of its new ad campaign for ‘GoodKnight Advanced Low Smoke Coils’. Acclaimed Bollywood actress Vidya Balan, the brand ambassador for GoodKnight, is seen playing the role of an Indian housewife who focuses on her family’s happiness in the campaign. The ad has been directed by renowned award-winning director ‘Priyadarshan’, who has directed a commercial after a gap of almost ten years.
The all new GoodKnight ad brings out the brand proposition alive by communicating the core message of ‘No Smoke, No Mosquitoes’ to its viewers. In the ad, the wife (played by Vidya) and the husband are involved in a banter over the use of the Goodknight low smoke coil where eventually the wife emerges victorious. The unique proposition of the product being a coil that burns without smoke is effectively communicated in the ad. The concept of the ad which is developed by JWT highlights the product offering by underlining the tagline ‘Asar dikhega, dhuaan nahin’.
Commenting on this, Mr. Tarun Arora, EVP, Marketing & Sales, Godrej Household Products, said, “GoodKnight, as a brand, has been constantly innovating its products so that our customers get maximum protection. Vidya Balan, apart from being a renowned actor; succeeds in enhancing the value of the brand. Consumers hesitate in believing that a low smoke coil can effectively kill insects, hence we wanted a director who could provide full justice to reach them in the right way thus making Priyadarshan the perfect choice for it. The new ad campaign communicates the message of safety and wellbeing thereby reinforcing the message ‘Asar dikhega, dhuaan nahin’.”
A pack of 10 GoodKnight Advanced Low Smoke Coils is priced at Rs. 26 each and is available at all leading retail stores across the country.
|
