NDTV has announced an exclusive distribution deal with KidsCo, the international children's channel, to represent the channel across India. The tie-up will bring children’s programming to families in the region.
KidsCo has partnered with NDTV Ltd to distribute the channel across all digital platforms. In addition, NDTV is also KidsCo’s representative for the sales and distribution of branded blocks of KidsCo content to broadcasters across India.
This partnership will now offer Indian viewers, top children shows like, Sonic Underground, The Wiggles, Ned’s Newt, Rescue Heroes and Nalong Fly to the Sky alongside original programming such as Boo & Me, Boo’s Sanctuary and Jass Time!.
“NDTV is very pleased to be partnering with KidsCo and we look forward to launching the channel across all digital platforms”, said Rohit Lamba, Senior Vice President, Network Distribution and Affiliate Sales, NDTV. “With digital homes set to cross 50 million in the next 2 years, there is tremendous untapped potential for quality international channels in the Indian market and KidsCo, with its strong content line-up, will fill this gap. NDTV has always been a source for great content & launching KidsCo is another step in that direction."
Paul Robinson, CEO at KidsCo said: “India is a key market for us as we continue our global expansion plan. We are really excited about adding NDTV to our existing partners as it understands that education is at the very top of the agenda for us and has historically built solid relationships with platforms who share this vision. The shows we will be offering are in keeping with our international audience and we anticipate great results.”
KidsCo offers three programming zones of pre-school, kids 6-10 and family, which have been designed to fit audience availability and lifestyle. Programming includes great animated and live action content plus movies which can be enjoyed by the whole family. Viewers around the world have already embraced KidsCo and recognise how it connects families by providing safe, trusted, age-appropriate and educational programming to kids everywhere.
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