Yatra.com has launched ‘Dus ka Dum’, an offer which will set the travel industry ablaze. With ’Dus Ka Dum’, a customer buying one International ticket will receive ten domestic air tickets free of cost. The offer is valid till August 31, 2010 and can be availed through Yatra.com, the Yatra-on-the-go mobile applications and the Yatra.com Holiday Lounges spread across the country.
Pratik Mazumder, Head, Marketing and Strategic Alliance, said, “Yatra.com has always been the pioneer in introducing industry’s first. Be it compensation for flight delays and baggage loss, cash on delivery for holiday packages or offering free visa assistance right from getting the documents ready to going for the actual visa interview, Yatra has grabbed a greater mindshare in all its product categories. Our new offer Dus Ka Dum is an extension to Yatra’s personality, which strives to lead in product innovation and grab 50% market share.”
Last month Yatra launched 3G, which continues to gain popularity with customers winning gifts on the booking of any travel product every day. Also the offer, which ends on September 15th, will conclude with one lucky customer winning a house and one getting a car free of cost. Yatra.com’s offers for customers travelling abroad also includes partial payment facility, which enables booking a confirmed International ticket by paying just a percentage of the total amount at the time of booking and paying the balance amount at a convenient date. Making international travel affordable, Yatra.com recently introduced travel EMI for booking travel in 3 easy installments.
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