CNBC-TV18 and NSE has launched the ‘NIFTY Train to Wealth in Bangalore’. The motto of the campaign is “Soch kar, samajh kar, invest kar”(think carefully before you invest). NSE and CNBC -TV18 have pledged to facilitate financial empowerment of the nation by imparting its citizens the knowledge and tools required to create, manage and sustain wealth. CNBC-TV18 and NSE have organized ‘Investor Camps’ and ‘The Informed Investor’ in the past as part of their commitment.
The aim of the initiative is to educate and spread awareness on the various aspects of trading in capital markets, different products available for trading in an exchange, demystifying Power of Attorney (POA) and also understanding NIFTY 50, the flagship index of NSE.
‘The NIFTY Train to Wealth’ is a unique initiative to spread awareness among investors and educate them by conducting an awareness – cum – branding campaign through the national icon, The Rajdhani Express Train. A Rajdhani Express Train which is branded by NSE will be traveling across the Country over a period of 1 year, covering key locations along three main routes: Delhi – Chennai, Delhi – Bangalore and Delhi – Trivandrum. The train would pass through major metros, big and small towns and would be distinctively recognized by its unique branding. It would cover 34 locations on all the three routes together. The campaign would directly engage with more than 2 lacs 50 thousand passengers during this period.
The initiative is divided into 2 formats: On Ground and In Train.
The ‘On Ground’ events will be scheduled at key locations where the train will halt. A Panel discussion will be held with eminent personalities from the financial sector i.e mutual funds, equities, insurance etc. who will address local retail investors and brokers. The ‘In Train’ panel discussions will be held while the train is in motion again with personalities from the financial background who will address commuters in the train. Both the ‘On Ground’ and ‘In Train’ panel discussions will be moderated by finance expert, Mr. Vivek Law, National Editor, CNBC-TV18.
The first ‘On Ground’ event was held in Bengaluru on August 14, 2010 to mark the launch of ‘The NIFTY Train to Wealth’ initiative. Mr. Ambareesh Baliga – VP - Karvy stock Broking ltd had an interactive and authoritative discussion on finance and investments along with Vivek Law.
Commenting of the launch, Mr. Vivek Law, National Editor, CNBC-TV18 said, “In our pursuit to financially empower our Country, we at CNBC-TV18 want to engage and connect with maximum number of people who are keen to learn and understand the fine nuances of financial investments. We will continually work towards achieving our goal of a financially empowered nation.”
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