“See the Bigger Picture” is a joint project of Airbus, National Geographic and the Secretariat of the Convention of Biological Diversity in support of “The Green Wave” — an outreach program that promotes the goals of the United Nations biodiversity treaty that will contribute to the celebration of the International Year of Biodiversity in 2010. As part of “The Green Wave” project, children and youth in schools worldwide plant a local tree species on May 22 each year, uniting to send a “green wave” across time zones from east to west.
Youngsters around the world are invited to enter a National Geographic “See the Bigger Picture” photography contest by submitting images illustrating plants, animals or anything else that captures biodiversity to www.seethebiggerpicture.org. The winner will receive an all-expenses-paid trip to National Geographic headquarters in Washington, D.C., and will meet with renowned photojournalist Joel Sartore, a contest judge. Entries must be received by Sept. 8, 2009.
The organizers hope the “See the Bigger Picture” contest will encourage children around the globe to snap and submit a photograph illustrating biodiversity in their community or from their travels and together help to create the world’s largest biodiversity outreach program.
“I am thrilled that Airbus is getting behind the biodiversity photo contest,” said Sartore. “If we stand a chance of preserving the delicate balance of life and protecting the future of the fragile planet I’ve been photographing for 20 years, big business must be involved. It’s great to involve kids, too, and to motivate them to take notice of the environment around them. I hope this will be a fun summer project for them.”
Over the next nine months, National Geographic has a global ‘See the Bigger Picture’ program rolling out across Magazines, TV and Online designed to highlight the complex variety of life on Earth and the need to build a more sustainable future. “We are delighted to be involved with the project, our partners and importantly to be reaching out to families globally” said Declan Moore, SVP International Sales, National Geographic Magazine.
National Geographic Magazines and www.nationalgeographic.com, will feature custom promotional units worldwide. On National Geographic Channel, custom vignettes featuring Sartore will be playing out across Europe and Asia. Deborah Armstrong, SVP Media Sales & Partnerships, National Geographic Channel added, “This initiative underscores National Geographic’s ability to be thought provoking, relevant and highly engaging. We anticipate fantastic results from across the globe”. In the United States the contest is open to kids ages 6-14, and internationally to kids ages 6-16.
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