Pizza Hut has launched an exciting new campaign to support its biggest product launch this year, Cheesy Bites. Actor, Lara Dutta will be seen in a red hot avatar for this Indian adaptation of Pizza Hut’s famous American campaign promoting Cheesy Bites - the company’s global best-selling pizza. With 22 twistable, pullable, poppable cheese-filled bites that form the pull-apart crust, Cheesy Bites is a pizza to have loads of fun with.
The ad film opens in a Pizza Hut restaurant with a teenage boy having dinner with his friends and placing an order for the new Cheesy Bites pizza. To his surprise, his server turns out to be the sizzling Lara Dutta, dressed in a sassy red outfit paired with red boots. This cheesy and witty TV commercial brings alive the ‘Twist, Pull, Pop’ fun element in the pizza.
The television commercial, which will go on air in the first week of July, is expected to have a good recall with viewers with its spunky, enjoyable and fun approach. The essence of the campaign and the range is captured by the line ‘Twist, Pull, Pop’.
Speaking about the new campaign, Anup Jain, Director Marketing, Yum! Restaurants India - Pizza Hut, said, “Cheesy Bites is a fun pizza and we wanted a fun campaign to promote it in India. The ad internationally has been a big hit so we decided to give it a ‘desi twist’ with Lara, who we believe brings a lot of energy, freshness and a fun element to the campaign. It is definitely going to be a commercial to remember”.
“Cheesy Bites is the biggest launch for us at Pizza Hut this year and it will be supported by a 360-degree marketing campaign. Apart from the on-air campaign we will extend the ‘Twist, Pull, Pop’ theme to on-line, on-ground and outdoor initiatives”, he added.
“The Cheesy Bites ad is totally fun just like the pizza where you can twist, pull and pop, cheese filled bites into your mouth. I am aware of the success that the campaign got in the US and I hope it is even more successful here in India”, said Lara Dutta.
The mouthwatering Cheesy Bites range offers three non-vegetarian options including Spicy Chicken, Chicken Sizzle and Peppy O Chicken. For the vegetarians, the options include Fiery Magic Masala, Mediterranean Delight and Paneer Bonanza. Available in personal and medium size, one can also choose to upgrade their existing favourite pan pizzas to Cheesy Bites. Available at all Pizza Hut restaurants nationwide, the ‘Twist, Pull, Pop’ fun starts with Cheesy Bites @ Rs. 100 only.
It can also be ordered at home by calling 3988-3988.
TVC Details:
Duration: 30 sec
Language: English
Creative Agency: JWT
Production House: AdFilmvalas
Director: Kunal Kapoor
TVC goes on air: July 2009
TV channels: All genres |
