Zee TV Regains No.1 Position

Zee TV regains its position and becomes the No. 1 Hindi General Entertainment Channel (HGEC) with 243.1 GRPS in week 26.
Key points in the TAM Data -

• Zee TV is No. 1 GEC of India with 243.1 GRPs beating Colors (242.8 GRPs) and Star Plus (218.5 GRPs)
• Zee TV leader in Non-Film with 212 GRPs where as Colors and Star Plus are at 203 and 195 GRPs respectively
• Zee TV leads all days Prime Time with 143 GRPs edging out Colors (131 GRPs) and Star Plus (114 GRPs) and also leads in the afternoon band from 1300-1500 Hrs
• The newly launched show Pavitra Rishta scores an average TVR of 3.0
• Agle Janam Mohe Bitiya Hi Kijo crosses another milestone by reaching its highest TVR of 4.8 TVRs in Thursday’s episode
• Zee TV also leads the list of TOP 50 shows with 22 shows, while Colors has 17 shows and Star Plus has 11 shows
• Hero Honda Sa Re Ga Ma Pa L’il Champs scored 3.4 TVR on Friday and 3.8 TVR on Saturday

An elated Nitin Vaidya, COO, Zee Entertainment Enterprises Ltd. and Business Head, Zee TV said, "Though we are happy with the ratings, the proof of the pudding now lies not in numbers but who takes the baton of entertainment forward and we are overwhelmed by the viewer’s response for all our shows. Also, what is interesting to note here is the fact that Z e TV’s performance is based on its non film content hence we have never felt compelled to attempt gimmicks like running break free movies unlike other channels. The priority has always been to provide with the best content which is also relatable to the viewers and hence our programs like Agle Janam Mohe Bitiya Hi Kijo, Pavitra Rishta and Choti Bahu are continuing to do well consistently. Besides, brands like L’il Champs that were earlier launched in the past still continue to deliver good ratings only basis it’s amazingly good quality of talent which we have hand picked from various corners of the nation."

Source: TAM TG:CS4+ Market: HSM