Interview

 

Face-To-Face with Mr. Manoj Khatri, Editor & Publisher, Complete Wellbeing
 

  1. Can you put some light on the profile of Complete Wellbeing Magazine?

Complete Wellbeing is a first-of-its-kind magazine that is based on a copyrighted concept called The Three Chakras ©, which states that individuals are not sum of parts but an integrated whole. The magazine is different from the rest because our content agenda is guided by The Three Chakras philosophy. We highlight how our mind, emotions and body are continuously affecting and being affected by one another. The idea is that complete wellbeing is not merely a state of good physical and mental health. It encompasses an entire gamut of life aspects – including, but not limited, to happiness in relationships, professional satisfaction and a purpose in life. So, the magazine promotes better living by underlining the connections between our tangible and intangible aspects.

A majority of our contributions are by experts in their respective fields of specialisation – fitness experts, dieticians, nutritionists, beauty experts, image consultants, psychologists, medical specialists, social scientists and other health professionals.

We have explained in further detail how Complete Wellbeing is the only magazine of its kind on our website: http://www.completewellbeing.com

 
2. Who are your targeted customers?

A typical Complete Wellbeing reader is someone who is conscious about his/her wellbeing and is willing to spend time and effort to improve it. Demographically, they would be 25 to 45 year old men and women, usually graduates and above, upper middle class or affluent.

3. What is your current circulation and your customer reach?

Our current circulation is approximately 86,000 [as per August 2008 figures]. We‘re growing rapidly and should touch 100,000 paid circulation very soon. We're available in 120 cities and towns across the country both at newsstands as well as modern trade outlets such as malls and supermarkets. The India Today group distributes our magazine in India .

4. What is your go-to-market strategy to beat you competitors?

Our original content is what differentiates us from all other lifestyle and health magazines in the country. We have not benchmarked our magazine design and content on any international title. In fact, we continuously engage with our readers and the experts to keep a tab on the issues that our readers face. Our magazine is “for those who love life”, which is also our positioning statement.

5. What is your goal for the coming fiscal year?

The goal is to consolidate Complete Wellbeing as the most preferred health and lifestyle magazine both among our erudite readers and also our discerning advertisers.