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“We will bring real choice and competition in Homeshopping…”
Star Network recently made its debut in the Television shopping space. It is the second channel in the category. Paritosh Joshi, CEO, Star CJ Network is very optimistic about the growth of this category in India. He shares his strategy, business model and future plans in a conversation with MediaWorldBuzz’s Pallavi Srivastava… read more..

Mandeep Malhotra appointed President, Mudra MAX – OOH Services
Mandeep Malhotra has recently been elevated to President, Mudra MAX - OOH services. He will continue to report to Anurag Gupta, Chief Strategy Officer - Mudra MAX. read more..

NDTV expands presence in Africa
Expanding its international footprint on the African continent, NDTV has extended its partnership with DStv, with the channel now available to a broader audience across the continent. read more..

UTI Mutual Fund and CNBC–TV18 presents the fourth edition of ‘Financial Advisor Awards 2010’
UTI Mutual Fund and CNBC–TV18, India’s No. 1 Business medium will honour the best financial advisors in the country, who have set a benchmark by maximizing the investors’ returns through sound advice. read more..

iVdopia Surpasses over 1 Billion Rich Media
iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, announced that the company has surpassed over one billion rich media and 100 million video monthly mobile advertising impressions. read more..

Jagran launches No.1 Celebration Offer in Jharkhand
Dainik Jagran had launched an initiative in Jharkhand in April this year. read more..

Guest Article
 
 

Guest Article

 
 


 

Fear Factor Khatron ke Khiladi X 3 Introduces Its ‘Tiguna’ Campaign
Khatron Ke Khiladi, the flagship show of COLORS, returns to the screen read more..

Promodome To Handle Delhi Celebrates Campaign
Promodome Communications, a Delhi based advertising agency with national presence, has been appointed as the sole agency to handle the creative and media releases of the “Delhi Celebrates” campaign initiated by the Delhi Tourism (DTTDC-a government undertaking). read more..

Kaushik Roy elected President of International Advertising Association- India Chapter
Mr Kaushik Roy, President - Brand Strategy & Marketing Communication, Reliance Industries Limited, was unanimously elected as the new president of the India Chapter of the International Advertising Association (IC-IAA) for the year 2010-2011 read more..

YAHOO! Presents The Coveted “Digital Media Innovation” Award To Mindshare
Yahoo! India presented the Digital Media Innovation award to Mindshare at EMVIES 2010 organized by the Advertising Club Mumbai. read more..

SAB TV launches “Happy Housewives Club”
SAB TV in keeping with its brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ launches ‘Happy Housewives Club’ an exclusive club for housewives. read more..

Ben 10: Ultimate Alien Premiere Party Kits
Cartoon Network is helping kids host the most awesome party ever during the exciting premiere of Ben 10: Ultimate Alien. read more..

CNBC-TV18 Presents “Lessons in leadership”
All valuable lessons in business cannot be taught in a classroom.  And the best way to learn is from those who’ve been there and done that. read more..

Ignitee Digital Solutions bags a new account - Kaya Skin Clinic
Ignitee Digital bags social media activities for Kaya Skin Clinic. This campaign will involve a number of exciting applications to increase the level of consumer engagements and enhance Kaya Skin Clinic’s visibility in the social media space.  read more..

Reliance Big TV signs corporate alliance with Samsung India
Reliance BIG TV (RBTV), the leading Direct- to- Home (DTH) service provider, has signed a corporate alliance Samsung read more..

Pizza Hut Delivery’s new TVC premiers digitally on Facebook!
Pizzas delivered to you just got hotter! Pizza Hut Delivery (PHD), the delivery brand of Pizza Hut, has unveiled its new ad campaign, highlighting its unique concept read more..

Bharti Airtel and National Geographic Channel begin the hunt for ‘Young Explorer’
National Geographic Channel, in association with Bharti Airtel, has begun the quest for India’s bright young talents with, ‘Airtel Nat Geo Young Explorer’. read more..

Yatra.com launches travel auctions on eBay India
atra.com has launched travel auctions on eBay India (www.ebay.in). Continuing a strategic partnership the two companies had entered into earlier this year read more..

ASCI To Introduce Advertising Code For Educational Sector
Advertising Standards Council of India (ASCI) will introduce new set of advertising guidelines for the educational sector. read more..

RED FM celebrates Malhar’10 in true Bajaate Raho style
Red FM partnered St. Xavier’s College as the official radio partners for their annual inter-collegiate festival Malhar. read more..

NDTV to bring KidsCo channel to India

NDTV has announced an exclusive distribution deal with KidsCo, the international children's channel, to represent the channel across India. read more..

Mudra Group bags two awards at the ‘Asia’s Best Employer Brand’ Awards
The Mudra Group’s Learning Leadership & Change (LLC) team has been awarded ‘Best HR strategy in line with Business’ and ‘Excellence in HR through read more..

GoodKnight launches new ad campaign
GoodKnight has announced the launch of its new ad campaign for ‘GoodKnight Advanced Low Smoke Coils’. read more..

Percept Out of Home appoints Rajneesh Bahl as Business Head
Rajneesh Bahl has been appointed as Business Head – Outdoor at Percept Out of Home effective August 2010. He was previously with Mudra Max as Senior VP. read more..

Zee TV signs agreement with Nielsen to monitor its ratings in US markets
Zee TV has announced a pioneering agreement with The Nielsen Company to monitor its television ratings and trends in top U.S. markets. read more..

CNBC- TV18 & NSE launches ‘The NIFTY TRAIN TO WEALTH’
CNBC-TV18 and NSE has launched the ‘NIFTY Train to Wealth in Bangalore’. The motto of the campaign is “Soch kar, samajh kar, invest kar”(think carefully before you invest).read more..

Percept Out-of-Home bags DLF’s latest retail account
Percept Out of Home, a division of Precept Limited, bagged DLF’s latest retail campaign account. The Great Shopping Extravaganza from the DLF'S Retail stable was launched in mid-July 2010 and ran through August 2010. Percept Out-of-Home was appointed as the OOH agency to execute their outdoor activities read more..

Adman Advertising Creates TVC Campaign for Aadharshree

Adman Advertising has developed an interesting TVC campaign for its client Aadharshree POP featuring the peppy bollywood star “Divya Datta”. read more..

Enjoy the Power of Ten with Yatra.com’s ‘Dus Ka Dum’
Yatra.com has launched ‘Dus ka Dum’, an offer which will set the travel industry ablaze.   With ’Dus Ka Dum’, a customer buying one International ticket will receive ten domestic air tickets free of cost.  read more..

3 Idiot breaks all viewership record on Sony Entertainment Television
“All Izz Well’ when an entire nation sits glued to SONY Entertainment Television to watch the biggest blockbuster of all time – 3 Idiots, making it the biggest blockbuster on Indian Television with a staggering 10.9 TVRs. read more..

Primesite helps Mumbai sail through Aircel’s network this Monsoon
Primesite, Mudra MAX’s out-of-home (OOH) solutions unit, has reinitiated yet another innovative campaign for Aircel. read more..

LinkedIn appoints Dhiman Mukherji, Director of Ad Sales
LinkedIn, the world’s largest professional network, has announced two key appointments to boost its advertising offerings in India. read more..

IBN7 reigns as the No.1 Hindi News Channel in the recent four weeks
IBN7 is the No.1 Hindi News Channel in the recent four weeks. read more..

Nat Geo begins the hunt for Nation’s ‘Eco Heroes’
Every year, across the globe, National Geographic undertakes initiatives to create awareness around conservation and global warming. read more..

Criesse Communications to handle PR of Franklin Covey
Criesse Communications a boutique Public Relations and Brand Strategy firm has been appointed as PR counsel to Franklin Covey South Asia (FCSA). read more..

A&E Television & Network18 Form Joint Venture In India
A&E Television Networks and Network18 Group have reached an agreement to form a joint venture, AETN-18 India. read more..

NDS Increases Focus On Advanced Advertising Solutions In Asia Pacific
NDS has announced an increased focus on advanced advertising solutions in the Asia Pacific region, reinforced by the appointment of Darryn Rodricks as Director, Advertising Solutions, Asia Pacific.  read more..

Dainik Bhaskar and DNA anoounces “India Pride Awards 2010”
INDIA PRIDE AWARD an initiative of Dainik Bhaskar and DNA was instituted in 2009 to recognize and felicitate excellence in PSU. It has been announced that the entries for INDIA PRIDE AWARD 2010 will be accepted till 20th August 2010.The award for 2010 will be held in September 2010 in Delhi.   read more..

YAHOO! To Present Digital Media Innovation Award At EMVIES 2010
Yahoo! Has announced the ‘Digital Media Innovation’ Award at EMVIES 2010 to be held on August 27, in association with The Advertising Club Bombay. read more..

ET NOW Rolls out “Leap of Faith”
Bajaj Hindusthan brings to you 10 episodic series titled“Leap of Faith”, a show that will take you through remarkable journey of true blue entrepreneurs, who have redefined the way business is done. read more..

BloombergUTV.com is now UTVMONEY.com
The financial services sector is increasingly using internet technologies and expert systems to track stock price patterns and predict market movements and a lot more. read more..

Discovery Travel & Living To Become TLC
Discovery Networks Asia-Pacific today announced the launch of TLC, a premiere lifestyle channel, which will replace Discovery Travel & Living from September 01. read more..

TheOneAlliance adds ‘NEO’ to their bouquet of channels
MSM Discovery Private Limited, popularly known as the ‘TheOneAlliance', has always strategically partnered with the best channels in every genre so as to provide the viewers a wider and richer choice. In line with its “Best of Brands” philosophy, ‘TheOneAlliance' bouquet. read more..

BBC Worldwide signals commitment to channels in India
BBC Worldwide, the commercial arm of the BBC, will today signal its long-term commitment to expanding in India with the announcement of a programme of new investment into its BBC channels, BBC Entertainment and CBeebies. read more..

Grey bags creative duties for Chennai's VB Jewellers
Grey Chennai has bagged the creative of jewellers Vummidi Bangaru, following a multi-agency pitch. read more..

Indian entertainment and media industry to reach Rs1040.8bn: PwC
India’s Entertainment & Media industry is poised to return to double digit growth predicts PricewaterhouseCoopers in its latest report titled ‘Indian Entertainment & Media Outlook 2010’. read more..

Midday Infomedia acquires SnatchKing Online
Midday Infomedia and SnatchKing Online have announced the signing of a definitive agreement between the two companies read more..

What’s-On-India partners with top TV broadcasters
What's-On-India, India's first and only Television Guidance Channel, has partnered with India’s leading television networks for its new show – ‘First on What’s On’. read more..

FOX History & Entertainment launches ‘My City My History’ Season 2
FOX History & Entertainment in association with programme partner, INTACH (Indian National Trust for Art & Cultural Heritage) announced the launch of the second season of its biggest nationwide school engagement programme, ‘My City My History’. read more..

Carolina James Bajaj appointed as Associate Director at Avian Media
Avian Media, a specialist communication consultancy, announced the appointment of Carolina James Bajaj as Associate Director, West & South region joined recently. read more..

TDSAT Rules In Favour Of Viacom18
After the High Court Order, now the TDSAT has passed a judgement in favour of Viacom18 and has restrained MSM Discovery from representing Viacom18 channels further after 13.7.2010. read more..

 
 
 
Interviews
 

Nikhlesh Jhingan, Group Director-Brand communications, Mudra North & East

 

Delhi is the Madina of Indian advertising

 


Rahul Johri SVP and GM, India, Discovery Networks Asia – Pacific

 

“By 2010, TLC will reach 50 million subscribers in India”

 

Ashit Kukian, COO and President Ad Sales, Radio City


There is 30% growth in our clientele…”
 

Vikas Jain, Co-Founder and Business Director of Micromax.

 

“Price is not the part of our communication plan…”

 

Ajay Naqvi, Executive Vice-President and Head of Mudra North and East

 

“There is absolutely no need for controversies!”

 
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Jawahar Goel, Managing Director, Dish TV


“We expect 2.5 lakh HD subscribers over the next two financial year...”
 

Shruti Bajpai, Country Manager, South Asia, HBO Asia



“We have grown by 25% in ad revenues…”

 

Akash Chawla, Marketing Head, Zee TV and Zee Cinema

 

More money doesn’t means more eyeballs

 

Prashant Panday, CEO, ENIL

 

Profitability Will Depend On How Broadcasters Bid

 

George Michaelides, Global Leader, Mindshare

 

Social Media is the power… what else do you need!

 

Alok Bharadwaj, senior vice-president, Canon India

 

“Sony is No.1 in TVs but Canon is the No. 1 brand when it comes to Cameras…”

 
 
Stories
 
Can Sony Make It To The Top 3 GECs?
 
Modi bowled out; will brand IPL continue to score high?
 

Blue-Star says breathe easy as office like cooling arrives at your doorstep